Increase your site trust with backlinks from domains that carry genuine editorial standards

Editorial link building for teams that check the placement before they pay for it.

We work with a shortlist of publishers rather than a marketplace. That means we say no to a lot of requests, and it means the sites we do work with keep their standards intact. A link only matters if the page around it matters, so the page around it is where we spend our attention.

Ways to work together

Audit

  • Full profile read
  • Competitor gap list
  • Anchor distribution map
  • Written recommendations
  • No placement commitment

Starter

  • Small monthly placement count
  • Publisher shortlist approval
  • Contextual body links
  • Full evidence report
  • Scheduled re-checks

Scale

  • Capped by our capacity, not your budget
  • Dedicated publisher relationships
  • Digital PR campaigns included
  • White-label reporting
  • Direct line to the person doing the work

Where we place

We would rather cover six niches properly than claim forty. If your sector is not one we know, we will say so rather than improvise with a general-interest blog.

Marketing and advertisingLogistics and freightPets and veterinaryTravel and hospitalityHealth and wellbeingReal estate

Languages we run outreach in

Reporting

Reports are written on the assumption that somebody sceptical will read them. Every placement carries the live URL, the anchor used, the target page, the publication date and a short note explaining why that publisher was on the list in the first place.

Alongside new placements, each report lists everything we re-checked from previous cycles and its current state. Links that disappeared appear in the report as clearly as links that went live.

If a placement did not happen, the report says which one and why. Campaigns that only ever report successes are hiding the interesting part.

You get a spreadsheet and a short written summary. The spreadsheet is the record; the summary is there so that whoever forwards it to a finance director does not have to interpret it themselves.

Our standards

About

We started as an in-house team doing this for one portfolio of sites, which is a useful way to learn the trade because you cannot hand the consequences to somebody else at the end of the quarter. When the process worked well enough that people started asking to borrow it, it became a service.

The team is small on purpose. Every publisher relationship is held by a person rather than a database, and there is a hard limit on how many of those relationships one person can maintain honestly. That limit is what caps our capacity.

What is on offer

Niche edits
Where an existing page already covers your topic well, we approach the editor about adding a reference. Cheaper than a new post and often better placed, because the page already has history.
Migration link care
Site moves are where profiles quietly bleed out. We map the old link targets, watch the redirects and chase the publishers whose links broke in the process.
Digital PR outreach
Longer campaigns built around something worth writing about — original data, a strong opinion, a tool. Slower to start, but the coverage tends to keep arriving after the campaign ends.
Anchor text planning
Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.

Step by step

  1. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
  2. Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
  3. Place in contextYour link goes where a reader would reasonably follow it, surrounded by text that makes the reference make sense. Position inside the article is negotiated, not left to chance.
  4. Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
  5. Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
  6. Re-check on a schedulePlacements are revisited long after they are invoiced. A link that vanishes in month four is our problem to raise, not yours to discover.
  7. Read the site firstBefore any outreach we go through the pages you want to rank, the profile you already have, and the competitors you keep losing to. Sometimes this ends with us recommending you spend the budget on the pages instead.

Related projects

For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:

Talk to us

There is no sales sequence at the end of this. You write, we reply, and if it is not a fit we will usually be able to point you somewhere better.

hello@hospodo.shop